Use the Statewide Marketing Contracts for marketing services by following the steps below. Our office is here to support you throughout the process. Email us at marketing@vermont.gov if you have questions. After you review the steps below, check in with your business office to determine how to proceed.
Note: Know the contract expiration dates
Our office renews or re-bids the Statewide Marketing Contracts every two years. If your project might straddle an upcoming contract expiration date, let us know. We'll help you plan and draft the Statement of Work.
Use the Work Request Form to describe your project. This will include any relevant background, audience information, objectives, budget, timeline, and deliverables.
Email your completed Work Request Form (PDF) to the Statewide Marketing Contractors. Remember to cc the Chief Marketing Office. Email addresses for each Statewide Marketing Contractor are on the Statewide Marketing Contracts page. We recommend sending the Work Request Form to several Statewide Marketing Contractors.
Review proposals using the evaluation criteria outlined in the Work Request Form. Review the questions you received from the contractors. Answer their questions by the date outlined in the Marketing Work Request Form.
Note: Statewide Marketing Contractors are not required to respond to your work request.
After reviewing responses, select the Statewide Marketing Contractor you want to work with. Let the contractor know that you selected their proposal. Let the other contractors who submitted responses know that you did not select them.
The proposal you select becomes the project scope. You may need to ask the selected contractor to update their technical response to reflect any changes you requested during the selection process. If you request changes, make sure the selected contractor makes these edits. You should not edit the technical response. The final scope should include the services, timelines, deliverables, and costs you agreed to.
You must complete the Statement of Work Agreement. This agreement is the legal bridge that attaches your project scope (the finalized proposal) to the actual Statewide Marketing Contract.
If your project includes services related to websites or digital applications, connect with your ADS lead to determine if Attachment D on the BGS Purchasing and Contracting Forms webpage is required. If required, include it with the Statement of Work Agreement.
Signing Order
The selected Statewide Marketing Contractor should sign first, followed by the State entity.
A completed Marketing Contract Package includes:
Send the completed Marketing Contract Package to the Statewide Marketing Contractor, your business office, and the Chief Marketing Office at marketing@vermont.gov.
Ask your business office to set up a vendor contract under the Statewide Marketing Contract for your project. Tip: Follow the Instructions for Entering Information into VISION.
Provide the Statewide Marketing Contractor with the VISION vendor contract number to include on all invoices.
Complete the project with the Statewide Marketing Contractor. The completed project should align with the budget, timeline and deliverables outlined in the project scope.
Elle O'Casey, Chief Marketing Officer
(802) 760-9967
Elle.OCasey@vermont.gov
Erin Robinson, Marketing Strategy and Creative Services Manager
(802) 522-7915
Erin.Robinson@vermont.gov
1 National Life Drive
Davis Building, 6th Floor
Montpelier, VT 05620